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Sinette Hesselink


After studying fashion at the AKI art academy I worked for 6 years with Borsumij Textiles, an im- and export giant. With Borsumij menswear I built up a large Far east (HKG) work experience. In the 90-ties I decided to go freelance. I co-founded studio PLOT with Birgitta de Jonge.The tasks I had to perform with Borsumij Textiles were mostly part of the freelance jobs I was assigned on in later years.

A collection process is a very structured process containing the following skills:

  • Determine a seasonal color scheme within product or age groups and seasonal fashion themes.
  • Shopping in- and outside Europe. Translating the info into a commercial product or collection.
  • Collection design within target groups; financial- and fashion wise corresponding to price levels.
  • Sketching designs, computer drawings and prepare all for pre-production phase.
  • Making of pilot collections in Far east and Turkey

I work with ILLUSTRATOR, PHOTOSHOP, INDESIGN, DREAMWEAVER, PAINTER & CANVAS, if working with film we’re using Final Cut; experienced in all systems however preferring Apple.

Over the years I became a professional in translating GLOBAL trends into workable concepts… of any kind. The key to success is to always think ahead of your targets. We are specialists on menswear, sportswear and kidswear. I make it a point to travel as much as I can to meet my customers and most important: their customers … I see clothes and can relate to what customers want from their wardrobes … This is valuable information that I truly channel into the design process.To find solutions for our clients demands that’s our core business : ‘What do they want, and what do they need’.

Besides designing for national and international clients, Sinette teaches at Academy Artemis in Amsterdam.

Sinette is married to Sjoerd Landman, architect. They have a son, Matteo.

Jan Olphert Vaillantlaan 75
1086 xz Amsterdam